The Trail Rider Magazine

Horse Owners Who Hit the Road

Average paid circulation: 37,410

The Trail Rider readers are adventurous, affluent horse owners searching for the next great place to ride and product to try. They find both in The Trail Rider’s pages, along with authoritative information on everything trail-riding. The Trail Rider’s editorial package includes detailed trail-riding and horse-camping guides, plus information about selecting a trail horse; buying trail tack, gear and apparel; trail-horse health and first-aid; training the trail horse; trail navigation; and trailers and trailering. The magazine and website cultivate a particularly strong community of like-minded horse owners nationwide whose spending on lifestyle purchases reflect their love for horses and the outdoors.

Advertising Rates

The Equine Network features multiple innovative advertising and marketing opportunities. To insure you will be well informed about all of these opportunities and also to insure you are able to secure the best advertising rates possible, please fill out the rate request form below and it will be submitted to one of our Associate Group Publishers for follow up.

Request Advertising Rates

2016 Issue Schedule & Editorial Calendar

The Trail Rider is published eight times per year. Six regular issues: January/February; March; May; July/August; September/October; November/December. Two special issues: April and June.

Special Features Space Due Materials Due Mail Date
Jan/Feb Horse-Travel Special: 25 Trailer-In Horse Campgrounds ~ Avoid 7 Desert Dangers ~ Build the Bond with Julie Goodnight ~ 4 Steps to Safe Winter Hauling ~ Cross-Country Hauling Checklist ~ International Outfitters Listing ~ Pursuits: Skijoring ~ Horse Travel Special Ad Section 11/10/15 11/13/15 12/29/15
Mar Trail Tack & Gear Special: Trail Tack:10 Troubleshooting Tips ~ Horse Sales: Expert Buying Guide + Trends + 2016 Listing ~ Overcome Fear after a Fall with Julie Goodnight ~ Pursuits: American Competitive Trail Horse Association ~ Trail & Camping Gear ~ Saddles & Tack Special Ad Section 1/14/16 1/6/16 2/16/16
Apr Special Issue:11th Annual Complete Trail-Riding & Travel Guide: 2016 Trailers: What’s New + Top Trailer Accessories ~ Safe-Trailering & Travel Tips ~ On- Trail & Camping Safety ~ Top Trail Riding & Camping Destinations ~ Organized Trail Rides From Coast-to-Coast ~ Resource Guides ~ Pack & Go Checklists 2/5/16 2/8/16 3/22/16
May Horse-Health Special: Mounted Search & Rescue/Equine First-Aid Clinic ~ The Emergency Stop with Julie Goodnight ~ Avoid 5 Trailer Tragedies ~ In-Trailer First-Aid Kit (And How to Use It) ~ Pursuits: Endurance Riding ~ Horse Health Special Ad Section 3/7/16 3/10/16 4/19/16
Jun Special Issue: Horse Buying & Trail Breeds: Stock-Horse Buying Tips from Julie Goodnight ~ Expert Guide to Gaited Breeds ~ Find Your Next Trail Horse ~ Evaluate Soundness ~ Breed-Organization Trail Programs ~ Trail-Breed Directory ~ Pursuits: Become an Equine Appraiser ~ USRider Extra ~ Trail- Breed and Breeders Special Ad Section 4/8/16 4/11/16 5/24/16
Jul/Aug Summer Special: 20 Summer Sojourns ~ Must-Have Trailer Accessories ~ Fix Five Behavior Bummers with Julie Goodnight ~ Pursuits: Geocaching on Horseback ~ Beat-the-Heat Feeding Tips ~ Horse-Clinic Checklist ~ Barn & Pasture Special Ad Section 5/3/16 5/6/16 6/28/16
Sep/Oct Fall Special: Top Fall-Riding Destinations ~ Long-Distance Hauling ~ Fall Deworming & Vaccinations ~ Safely Ride Hills with Julie Goodnight ~ Pursuits: Cowboy Dressage ~ Horse Expo Checklist ~ Rugged Riding Apparel/Outerwear Special Ad Section 7/8/16 7/11/16 8/23/16
Nov/Dec Winter Special: Holiday Gift Guide for Trail Riders & Equestrian Travelers ~ How to Back Your Trailer ~ Horseplay with Julie Goodnight ~ Shoe for Winter Travel ~ Pursuits: Certified Riding Instructor/CHA ~ Holiday Gifts Special Ad Section 9/5/16 9/7/16 10/18/16
Jan/Feb (2017) Horse-Travel Special: Top Trail-Riding Destinations ~ Safe Travel & Trailering Guide ~ On-the-Go Checklist 11/4/16 11/7/16 12/20/16

Plus:

  • Discover the American West with Kent & Charlene Krone
  • Ride Right with Julie Goodnight
  • Sketches from the Trail with Dan Aadland
  • Safe Trailering with Rebecca Gimenez, PhD
  • Top Day Rides from Coast-to-Coast
  • Preserve Trail Access with Equine Land Conservation Resource
  • Paint the Trails with the APHA
  • Saddlebag Savvy
  • New Products/Trail Gear
  • Where-to-Ride Guide
  • Organized Trail Ride Calendar
  • Guest-Ranch Guide

The Trail Rider Readers

Horse, rig and land owners

  • 95% own horses, an average of 4 horses each
  • 86% own trailers, 90% own trucks for hauling
  • Own an average of 30 acres each

Earn enough to enjoy their horses

  • 93% own homes
  • Household Income $84,664

Buy based on The Trail Rider

  • 91% of readers indicate the ads and content in TTR affect their purchasing decisions
  • 57% gathered more info about advertised products or services
  • 61% considered purchasing advertised products or services
  • 33% purchased an advertised product or service

Trust The Trail Rider

  • 74% say it’s a “must-read”
  • Spend an average of 1 hour, 35 minutes reading each issue
  • 77% feel TTR delivers above average reader service compared to other equine publications.

Own and care for horses

  • 77% care for their horses at home
  • 98% make purchasing decisions for feed and health products
  • 85% use supplements
  • 96% perform the daily grooming of their horses themselves
  • 60% ride only Western, 27% ride English and Western, 4.9% ride only English
  • 67% own a barn/stable
  • 70% own fencing
  • 19% plan to buy a new horse in the next year

Spend on horse-related items beyond tack

  • 66% bought horse-related books in the past year
  • 63% enjoy wearing Western fashion beyond the barn
  • 59% enjoy/collect horse-themed art
  • 50% enjoy/collect Western art
  • 50% bought horse-related jewelry/gifts in the past year
  • 41% bought horse-related DVDs in the past year
  • 31% bought horse-related home furnishings in the past year

Go places

  • 86% own a horse trailer (42% are goosenecks with living quarters)
  • Trailer their horses an average of 3 times each month
  • 68% camp. 29% fish. 24% hunt. 50% garden

Ad Specifications

Printing Specifications

  • Printing: Web Offset
  • Safety Area: .25”
  • Final Trim Size: 7.875” Width x 10.5” Height
  • Bleed Size: 8.125” Width x 10.75” Height
  • Bleed Spread Size: 16” Width x 10.75” Height
  • Binding: Perfect Bind
  • Press Dot Gain: Perfect Bind

Display Advertisements

  • 2 Page Spread – 15.25” W x 10” H (live) / 15.75” W x 10.5” H (trim) /
    16” W x 10.75” H (bleed)
  • 1 Full Page – 7.375” W x 10” H (live) / 7.875” W x 10.5” H (trim) /
    8.125” W x 10.75” H (bleed)
  • 2/3 Page Vertical – 4.625” W x 9.75” H
  • 1/2 Page Horizontal – 7” W x 4.75” H
  • 1/2 Page Digest* – 4.625” W x 7.25” H
  • 1/3 Page Horizontal – 4.625” W x 4.75” H
  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • 1/6 Page Horizontal – 4.625” W x 2.25” H
  • 1/6 Page Vertical – 2.25” W x 4.75” H

*The Trail Rider & Spin To Win Rodeo 1/2 Page Island configuration also available.

Market Place Advertisements

  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • Double 1/9 Page Horizontal – 4.625” W x 3.125” H
  • Double 1/9 Page Vertical – 2.25” W x 6.375” H
  • Single 1/9 Page – 2.25” W x 3.125” H

The Trail Rider and Spin to Win Rodeo ONLY

  • 1/2 Page Vertical – 3.4375” W x 9.75” H
  • 1/4 Page – 3.4375” W x 4.75” H

Ad Specifications

Printing Specifications

  • Printing: Web Offset
  • Safety Area: .25”
  • Final Trim Size: 7.875” Width x 10.5” Height
  • Bleed Size: 8.125” Width x 10.75” Height
  • Bleed Spread Size: 16” Width x 10.75” Height
  • Binding: Perfect Bind
  • Press Dot Gain: Perfect Bind

Display Advertisements

  • 2 Page Spread – 15.25” W x 10” H (live) / 15.75” W x 10.5” H (trim) /
    16” W x 10.75” H (bleed)
  • 1 Full Page – 7.375” W x 10” H (live) / 7.875” W x 10.5” H (trim) /
    8.125” W x 10.75” H (bleed)
  • 2/3 Page Vertical – 4.625” W x 9.75” H
  • 1/2 Page Horizontal – 7” W x 4.75” H
  • 1/2 Page Digest* – 4.625” W x 7.25” H
  • 1/3 Page Horizontal – 4.625” W x 4.75” H
  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • 1/6 Page Horizontal – 4.625” W x 2.25” H
  • 1/6 Page Vertical – 2.25” W x 4.75” H

*The Trail Rider & Spin To Win Rodeo 1/2 Page Island configuration also available.

Market Place Advertisements

  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • Double 1/9 Page Horizontal – 4.625” W x 3.125” H
  • Double 1/9 Page Vertical – 2.25” W x 6.375” H
  • Single 1/9 Page – 2.25” W x 3.125” H

The Trail Rider and Spin to Win Rodeo ONLY

  • 1/2 Page Vertical – 3.4375” W x 9.75” H
  • 1/4 Page – 3.4375” W x 4.75” H

Advertisement Material Requirements

Production Ad Specifications

If needed, we can create your ad for you. A proof will be emailed to you for approval and sign off. We will provide two proofs before final approval.

  • For ads being created by the publisher, submit typed copy and basic ad layout.
  • Digital images provided must be saved as a .TIFF or .EPS file, CMYK, 300 dpi. Color will shift in files provided as RGB. A color proof must be provided from file for accuracy and reference.
  • Photograph prints are not recommended and the publisher cannot guarantee quality if provided.
  • Logos must be submitted as a PDF, all other file types are subject to review for reproduction quality.

Any ads or materials that do not follow these specifications are not guaranteed for reproduction.

Disclaimer: Publisher will review client’s digital ads. If additional work is necessary to ensure proper output of ad, additional production charges may apply. If delays occur due to missing or noncompatible resource of font file, late charges may apply.

Ads Provided as Digital File S
All digitally submitted ads should be saved as a PDF (for partial page ads) and a PDF/X-1a (for full page ads) and submitted on CD. Files must be saved as CMYK (not RGB), 300 dpi.

Ad Materials Checklist
File Format: (Adobe CS4), InDesign, Illustrator, or Photoshop saved as .TIF or .EPS.

  • Ad file set to correct dimensions.
  • All resource files included in the ad (logo, graphics and photo images).
  • All screen and printer fonts (no True Type fonts accepted).
  • For bleed ads please be sure to follow specifications listed allowing 1/8” beyond trim.
  • Full page ads: Safety area (text and images) on all ads must be 3/16” from the ad trim. Content not within this area may be subject to trim.

Printouts and Proofs

  • Printouts of ad and disk directory required.
  • We cannot accept a digital ad without a printout of the full advertisement.
  • SWOP certified proof created from the ad file provided.

Total area density should not exceed SWOP standard of 300%. If a SWOP proof is not available, one will be created for an additional $30 charge. This is required for all ads on press for accuracy of reproduction of color. There is no guarantee of color without a SWOP proof. All questions regarding materials, inserts, BRCs or other inquiries should be directed to:

Barbara Van Sickle
Group Production Director
Phone: (303) 625-1624
Email: bvansickle@aimmedia.com

Please upload Digital Files to our FTP site
Upon completion of upload to our FTP site, please contact production to inform us that your files are ready to download.

host: ftp4aim.com
username: equineads@ftp4aim.com
password: equine66

Send an email with the corresponding file name to one of the following email addresses after the upload is complete:

DressageTodayProduction@aimmedia.com
EQUUSProduction@aimmedia.com
HorseandRiderProduction@aimmedia.com
PracticalHorsemanProduction@aimmedia.com
InStrideProduction@aimmedia.com
EquiManagementProduction@aimmedia.com
EquiShopperProduction@aimmedia.com
DiscoverHorsesProduction@aimmedia.com
production@americancowboy.com

Please send Print Production /Art Materials to:
Equine Network
Production Department
Active Interest Media
2520 55th Street, Suite 210
Boulder, CO 80301
(303) 625-1600