Practical Horseman

English riders dedicated to their horses and goals

Average paid circulation (print & digital): 58,262

With more than 40 years of helping readers advance their training, keep their horses healthy and pursue their equestrian lifestyle, Practical Horseman is an essential source for English riders. Each issue delivers how-to riding and training articles with leaders in the sport, in-depth stories about sporthorse health care from renowned veterinarians, and profiles connecting readers to top riders in hunters, jumpers, eventing and dressage.

“Practical Horseman is a staple resource for how Americans learn to ride.”
—Olympic silver medalist Peter Leone

Advertising Rates

The Equine Network features multiple innovative advertising and marketing opportunities. To insure you will be well informed about all of these opportunities and also to insure you are able to secure the best advertising rates possible, please fill out the rate request form below and it will be submitted to one of our Associate Group Publishers for follow up.

Request Advertising Rates

2017 Issue Schedule & Editorial Calendar

Special Features Space Due Materials Due On Sale
Jan Special Sporthorse Health Issue; Care routines of four equine stars: Mighty Nice (Phillip Dutton), Goerklintgaards Dublet (Kasey Perry-Glass), Voyeur (Kent Farrington), Legacy (Jenny Karazissis); Exercises to strengthen your horse’s stifles; Dentistry in sporthorses; Win A Day Clinic with Boyd and Silva Martin. 10/21/16 10/23/16 12/29/16
Feb How to ride better hunter courses with Tom Brennan; German eventing Olympian Andreas Dibowski clinic; Life with Olympic jumper Leslie Burr Howard; Breeding your mare around her performance schedule 11/18/16 11/20/16 1/20/17
Mar Dressage training with Olympian Jeremey Steinberg; World Cup Omaha preview; Importance of amino acids in feed; Deworming chart 12/16/16 12/18/16 2/17/17
Apr Jumper training with Longines FEI World Cup™ Jumping North American League winner Jonathan McCrea; IHSA 50th anniversary; George H. Morris Horsemastership Training Session: Advanced Jumping Clinic of up-andcoming riders; Latest research on head shaking in horses; Fly control 1/20/17 1/22/17 3/16/17
May Special Eventing Issue; Eventing training with Ryan Wood; Trainer Susan Graham White: Tips to improve eventing dressage; New eventing venue Great Meadows; Alternative therapies (acupuncture, massage, chiropractic) 2/17/17 2/19/17 4/20/17
Jun Special Hunter/Jumper Issue; Omaha World Cup™ Wrap-Up; Training with jumper Margie Goldstein-Engle; How to set a hunter course at home; Rain rot and other fungal issues 3/23/17 3/25/17 5/18/17
Jul Hunter training with Carleton and Traci Brooks; Jim Wofford’s Rolex rider critique; Dressage training: From the working gaits to the collected gaits; How to evaluate sporthorse conformation; Colic 4/20/17 4/22/17 6/15/17
Aug Training tips from Canadian Olympian Mario Deslauriers; Rolex Kentucky Three-Day Event coverage; A look at the National Sporting Library & Museum; Respiratory issues in horses 5/18/17 5/20/17 7/20/17
Sep Special Dressage Issue; Training with David Marcus; Judges’ tips to improve your dressage score; Advice on making perfect dressage braids; How to prevent/treat joint disease 6/22/17 6/24/17 8/17/17
Oct Build a strong rider position with eventer Colleen Rutledge; Great equitation horses; Stall versus pasture: The pros and cons of where your horse should live; Blanket chart: What to put on your horse and when 7/27/17 7/29/17 9/21/17
Nov Hunter training; Dressage with Lendon Gray; Holiday gifts; 10 things to do while waiting for your veterinarian during an emergency 8/24/17 8/26/17 10/19/17
Dec College focus; Training how-to with college coach; Neurologic issues 9/21/17 9/23/17 11/23/17

Practical Horseman Readership

AUDIENCE REACH: 325,354
TOTAL CIRCULATION (PRINT & DIGITAL): 58,262
WEB TRAFFIC & E-NEWSLETTER: 67,426
SOCIAL MEDIA: 199,666

Earn enough to enjoy their horses
• Avg. HHI: $103,625
• HHI $300,000+: 7.8%
• HH Net Worth $1,500,000+: 18.5%
• Own an average of 15 acres

Purchase based on our brand
credibility
• 92% of readers indicate the ads and
content in Practical Horseman affect
their purchasing decisions
• 96% say they trust the articles
• 62% save the entire issue

Own horses
• 92% own horses, an average of 3.3
horses each
• 40% own warmbloods; nearly half
own Thoroughbreds
• Care for an average of 5.36 horses
• 93% make purchasing decisions for
feed and health products

Active equestrians
• 57% ride hunters/jumpers
• 38% ride dressage
• 34% participate in equitation/
horsemanship
• 25% event
• 64% attend clinics/symposiums
• Compete in an average of 5.4
competitions each year

Ad Specifications

Printing Specifications

  • Printing: Web Offset
  • Safety Area: .25”
  • Final Trim Size: 7.875” Width x 10.5” Height
  • Bleed Size: 8.125” Width x 10.75” Height
  • Bleed Spread Size: 16” Width x 10.75” Height
  • Binding: Perfect Bind
  • Press Dot Gain: Perfect Bind

Display Advertisements

  • 2 Page Spread – 15.25” W x 10” H (live) / 15.75” W x 10.5” H (trim) /
    16” W x 10.75” H (bleed)
  • 1 Full Page – 7.375” W x 10” H (live) / 7.875” W x 10.5” H (trim) /
    8.125” W x 10.75” H (bleed)
  • 2/3 Page Vertical – 4.625” W x 9.75” H
  • 1/2 Page Horizontal – 7” W x 4.75” H
  • 1/2 Page Digest* – 4.625” W x 7.25” H
  • 1/3 Page Horizontal – 4.625” W x 4.75” H
  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • 1/6 Page Horizontal – 4.625” W x 2.25” H
  • 1/6 Page Vertical – 2.25” W x 4.75” H

*The Trail Rider & Spin To Win Rodeo 1/2 Page Island configuration also available.

Market Place Advertisements

  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • Double 1/9 Page Horizontal – 4.625” W x 3.125” H
  • Double 1/9 Page Vertical – 2.25” W x 6.375” H
  • Single 1/9 Page – 2.25” W x 3.125” H

The Trail Rider and Spin to Win Rodeo ONLY

  • 1/2 Page Vertical – 3.4375” W x 9.75” H
  • 1/4 Page – 3.4375” W x 4.75” H

Advertisement Material Requirements

Production Ad Specifications

If needed, we can create your ad for you. A proof will be emailed to you for approval and sign off. We will provide two proofs before final approval.

  • For ads being created by the publisher, submit typed copy and basic ad layout.
  • Digital images provided must be saved as a .TIFF or .EPS file, CMYK, 300 dpi. Color will shift in files provided as RGB. A color proof must be provided from file for accuracy and reference.
  • Photograph prints are not recommended and the publisher cannot guarantee quality if provided.
  • Logos must be submitted as a PDF, all other file types are subject to review for reproduction quality.

Any ads or materials that do not follow these specifications are not guaranteed for reproduction.

Disclaimer: Publisher will review client’s digital ads. If additional work is necessary to ensure proper output of ad, additional production charges may apply. If delays occur due to missing or noncompatible resource of font file, late charges may apply.

Ads Provided as Digital File S
All digitally submitted ads should be saved as a PDF (for partial page ads) and a PDF/X-1a (for full page ads) and submitted on CD. Files must be saved as CMYK (not RGB), 300 dpi.

Ad Materials Checklist
File Format: (Adobe CS4), InDesign, Illustrator, or Photoshop saved as .TIF or .EPS.

  • Ad file set to correct dimensions.
  • All resource files included in the ad (logo, graphics and photo images).
  • All screen and printer fonts (no True Type fonts accepted).
  • For bleed ads please be sure to follow specifications listed allowing 1/8” beyond trim.
  • Full page ads: Safety area (text and images) on all ads must be 3/16” from the ad trim. Content not within this area may be subject to trim.

Printouts and Proofs

  • Printouts of ad and disk directory required.
  • We cannot accept a digital ad without a printout of the full advertisement.
  • SWOP certified proof created from the ad file provided.

Total area density should not exceed SWOP standard of 300%. If a SWOP proof is not available, one will be created for an additional $30 charge. This is required for all ads on press for accuracy of reproduction of color. There is no guarantee of color without a SWOP proof. All questions regarding materials, inserts, BRCs or other inquiries should be directed to:

Barbara Van Sickle
Group Production Director
Phone: (303) 625-1624
Email: bvansickle@aimmedia.com

Please upload Digital Files to our FTP site
Upon completion of upload to our FTP site, please contact production to inform us that your files are ready to download.

host: ftp4aim.com
username: equineads@ftp4aim.com
password: equine66

Send an email with the corresponding file name to one of the following email addresses after the upload is complete:

DressageTodayProduction@aimmedia.com
EQUUSProduction@aimmedia.com
HorseandRiderProduction@aimmedia.com
PracticalHorsemanProduction@aimmedia.com
InStrideProduction@aimmedia.com
EquiManagementProduction@aimmedia.com
EquiShopperProduction@aimmedia.com
DiscoverHorsesProduction@aimmedia.com
production@americancowboy.com

Please send Print Production /Art Materials to:
Equine Network
Production Department
Active Interest Media
5720 Flatiron Parkway
Boulder, CO 80301
(303) 625-1600