Horse & Rider Magazine

Female Western Riders Passionate About Their Horses

Average paid circulation: 118,995

Horse&Rider serves the dedicated, do-it-yourself Western rider, both in and out of the competitive arena. It’s the only publication designed for affluent horsewomen, who constantly seek new ways and products to enhance their horse owning way of life. Western tack, gear, and apparel show their identity, and their high-quality horses exemplify their dedication to riding.

Advertising Rates

The Equine Network features multiple innovative advertising and marketing opportunities. To insure you will be well informed about all of these opportunities and also to insure you are able to secure the best advertising rates possible, please fill out the rate request form below and it will be submitted to one of our Associate Group Publishers for follow up.

Request Advertising Rates

2017 Issue Schedule & Editorial Calendar

Special Features Space Due Materials Due On Sale
Jan THE ‘FIX-IT’ ISSUE: Insulin-Resistance Management; Take Charge of a Jigger; Medication Vs.Horsemanship 10/22/16 10/24/16 12/30/16
Feb SENIOR HORSE ISSUE: Arthritis Management Q&A; Ranch Trail Poles; Reading X-Rays; Feel-Good Work for Your Senior Horse 11/20/16 11/22/16 1/20/17
Mar TRENDS ISSUE: New in Navicular; Slow Medicine; Tack and Apparel Trends Special Ad Section: Tack and Gear 12/24/16 12/26/16 2/17/16
Apr DREAM BARN ISSUE: Fresh, Sweet Barn; Breeding Ethics; Tack-Room Storage; Fencing and Barn Innovations Special Ad Section: Barnyard Makeover 1/21/17 1/23/17 3/17/17
May HEALTHY HORSE AND RIDER ISSUE: Vaccination Update Q&A; Conditioning for Trail Riding; One Health Movement Special Ad Section: Health 2/18/17 2/20/17 4/21/17
Jun SUMMER SURVIVAL GUIDE: Feed-Through Fly Control Q&A; Hot-Weather Hazards; Comfort Wear for Riders 3/25/17 3/27/17 5/19/17
Jul HIT THE ROAD: Fireworks-Anxiety Prevention; Best Hauling Secrets; Transport Stress; What’s New in Trailers 4/22/17 4/22/17 6/16/17
Aug GOALS ISSUE: Electrolytes; Gastric Ulcers; Manage Your Nerves 5/20/17 5/22/17 7/21/17
Sep YOUTH ISSUE: Deworming Best Practices; ‘What I Wish Youth Riders Knew;’ Disaster Planning; Understand Your Scorecard; How Horses Benefit Your Kids 6/24/17 6/26/17 8/18/17
Oct BLANKETS ISSUE: Hoof-Care Challenges; Lumps and Bumps; Annual Blankets Feature 7/29/17 7/31/17 9/22/17
Nov ‘GIVE BACK’ ISSUE: Chemical-Free Calming; Emergencies on the Trail; Trainers and Equine Businesses Giving Back in Unique Ways Special Ad Section: Gift Guide 8/26/17 8/28/17 10/20/17
Dec ‘BEST OF’ ISSUE: Senior Horse Care Q&A; Round-Up of Bob Avila’s Best Advice; Deworming; Annual ‘Best Of’ Feature 9/23/17 9/25/17 11/24/17

Horse&Rider Readership

  • Horse and land owners
    95% own horses, an average of 6 horses each
    Own an average of 30+ acres each
  • Accomplished riders
    88% consider themselves intermediate or advanced riders

Earn enough to enjoy their horses

  • Household Income: $81,904
  • 91% own homes

Buy based on H&R

  • 91% of readers indicate the ads and content in H&R affect their purchasing decisions
  • 53% considered purchasing advertised products or services
  • 43% visited an advertised website

Trust H&R

  • 74% say it’s a “must-read”
  • Spend an average of 1 hour, 35 minutes with each issue
  • Compared to other equine publications…
    • 72% feel H&R has an above average influence among horse people

Own and care for horses and horse-related equipment

  • 99% make purchasing decisions for feed and health products
    • 86% use supplements
    • 44% used alternative therapies in past year (from chiropractic to stem cell)
  • 84% own a horse trailer and truck
  • 71% own fencing
  • 66% own a barn/stable
  • 57% own a tractor/farm equipment

Ride

  • 79% ride once a week or more frequently**
  • 76% trail ride
  • 54% attend clinics or symposiums
  • 30% go horse camping/packing/hunting

Ad Specifications

Printing Specifications

  • Printing: Web Offset
  • Safety Area: .25”
  • Final Trim Size: 7.875” Width x 10.5” Height
  • Bleed Size: 8.125” Width x 10.75” Height
  • Bleed Spread Size: 16” Width x 10.75” Height
  • Binding: Perfect Bind
  • Press Dot Gain: Perfect Bind

Display Advertisements

  • 2 Page Spread – 15.25” W x 10” H (live) / 15.75” W x 10.5” H (trim) /
    16” W x 10.75” H (bleed)
  • 1 Full Page – 7.375” W x 10” H (live) / 7.875” W x 10.5” H (trim) /
    8.125” W x 10.75” H (bleed)
  • 2/3 Page Vertical – 4.625” W x 9.75” H
  • 1/2 Page Horizontal – 7” W x 4.75” H
  • 1/2 Page Digest* – 4.625” W x 7.25” H
  • 1/3 Page Horizontal – 4.625” W x 4.75” H
  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • 1/6 Page Horizontal – 4.625” W x 2.25” H
  • 1/6 Page Vertical – 2.25” W x 4.75” H

*The Trail Rider & Spin To Win Rodeo 1/2 Page Island configuration also available.

Market Place Advertisements

  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • Double 1/9 Page Horizontal – 4.625” W x 3.125” H
  • Double 1/9 Page Vertical – 2.25” W x 6.375” H
  • Single 1/9 Page – 2.25” W x 3.125” H

The Trail Rider and Spin to Win Rodeo ONLY

  • 1/2 Page Vertical – 3.4375” W x 9.75” H
  • 1/4 Page – 3.4375” W x 4.75” H

Advertisement Material Requirements

Production Ad Specifications

If needed, we can create your ad for you. A proof will be emailed to you for approval and sign off. We will provide two proofs before final approval.

  • For ads being created by the publisher, submit typed copy and basic ad layout.
  • Digital images provided must be saved as a .TIFF or .EPS file, CMYK, 300 dpi. Color will shift in files provided as RGB. A color proof must be provided from file for accuracy and reference.
  • Photograph prints are not recommended and the publisher cannot guarantee quality if provided.
  • Logos must be submitted as a PDF, all other file types are subject to review for reproduction quality.

Any ads or materials that do not follow these specifications are not guaranteed for reproduction.

Disclaimer: Publisher will review client’s digital ads. If additional work is necessary to ensure proper output of ad, additional production charges may apply. If delays occur due to missing or noncompatible resource of font file, late charges may apply.

Ads Provided as Digital File S
All digitally submitted ads should be saved as a PDF (for partial page ads) and a PDF/X-1a (for full page ads) and submitted on CD. Files must be saved as CMYK (not RGB), 300 dpi.

Ad Materials Checklist
File Format: (Adobe CS4), InDesign, Illustrator, or Photoshop saved as .TIF or .EPS.

  • Ad file set to correct dimensions.
  • All resource files included in the ad (logo, graphics and photo images).
  • All screen and printer fonts (no True Type fonts accepted).
  • For bleed ads please be sure to follow specifications listed allowing 1/8” beyond trim.
  • Full page ads: Safety area (text and images) on all ads must be 3/16” from the ad trim. Content not within this area may be subject to trim.

Printouts and Proofs

  • Printouts of ad and disk directory required.
  • We cannot accept a digital ad without a printout of the full advertisement.
  • SWOP certified proof created from the ad file provided.

Total area density should not exceed SWOP standard of 300%. If a SWOP proof is not available, one will be created for an additional $30 charge. This is required for all ads on press for accuracy of reproduction of color. There is no guarantee of color without a SWOP proof. All questions regarding materials, inserts, BRCs or other inquiries should be directed to:

Barbara Van Sickle
Group Production Director
Phone: (303) 625-1624
Email: bvansickle@aimmedia.com

Please upload Digital Files to our FTP site
Upon completion of upload to our FTP site, please contact production to inform us that your files are ready to download.

host: ftp4aim.com
username: equineads@ftp4aim.com
password: equine66

Send an email with the corresponding file name to one of the following email addresses after the upload is complete:

DressageTodayProduction@aimmedia.com
EQUUSProduction@aimmedia.com
HorseandRiderProduction@aimmedia.com
PracticalHorsemanProduction@aimmedia.com
InStrideProduction@aimmedia.com
EquiManagementProduction@aimmedia.com
EquiShopperProduction@aimmedia.com
DiscoverHorsesProduction@aimmedia.com
production@americancowboy.com

Please send Print Production /Art Materials to:
Equine Network
Production Department
Active Interest Media
2520 55th Street, Suite 210
Boulder, CO 80301
(303) 625-1600