EQUUS Magazine

Influential Horseowners Investing in Their Horses’ Health

ABC Print circulation: 110,090

For 40 years EQUUS has been the Gold Standard for Horse Owners. EQUUS remains the leader in the horse industry and reaches dedicated horse owners and riders in all segments of the horse world. EQUUS continues to be a vital resource for caretakers, competitors, recreational riders and anyone who enjoys the equestrian lifestyle.

EQUUS is a Media Partner of the American Association of Equine Practitioners (AAEP), thus all AAEP veterinarians receive EQUUS each month as a benefit of membership. Equine veterinary students and members of the American Association of Equine Veterinary Technicians & Assistants also receive EQUUS monthly.

Advertising Rates

The Equine Network features multiple innovative advertising and marketing opportunities. To insure you will be well informed about all of these opportunities and also to insure you are able to secure the best advertising rates possible, please fill out the rate request form below and it will be submitted to one of our Associate Group Publishers for follow up.

Request Advertising Rates

2017 Issue Schedule & Editorial Calendar

EQUUS is published monthly/twelve times per year.

Special Features Space Due Materials Due On Sale
Jan

Feed supplements; Electric tank or bucket heaters: Professional Horseman Contest; Tack & Gear: Gloves

10/22/16 10/24/16 12/30/16
Feb

Care of old horses; Hay alternatives; Hormones for marish behavior; Dry shampoos/stain removers; Tack & Gear: Boots

11/20/16 11/22/16 1/20/17
March

Hoof cracks; NSAIDs; Shedding tools; Tack & Gear: Spring Fashion

12/24/16 12/26/16 2/17/17
April

Insulin resistance; West Nile virus; Feeding Idle/recovering horses; Tack & Gear: Trailers

1/21/17 1/23/17 3/17/17
May

Fencing; Deworming; Pasture grazing; Stall guards; Tack & Gear: Fly sheets

2/18/17 2/20/17 4/21/17
June

Rabies; Rainrot; Fat and oil supplements; Tack & Gear: Summer fashion

3/25/17 3/27/17 5/19/17
July

EPM; Salt Intake; Shipping boots; Tack & Gear: Helmets

4/22/17 4/24/17 6/17/17
August

Bridles, breast plates and other gear; Assessing hay quality; WEE/EEE; Finish sprays; Tack & Gear: Trail Saddles

5/20/17 5/22/17 7/21/17
Sept

Feed tag savvy; EHV; Gas colic; Tack & Gear: Fall Fashion

6/24/17 6/26/17 8/18/17
Oct

Winter prep for horses; Enteroliths; Hoof care; Tack & Gear: Blankets

7/29/17 7/31/17 9/22/17
Nov

Feeding practices around the world; Special Anniversary Section; Core vaccines; Tack & Gear: Holiday Gift Guide

8/26/17 8/28/17 10/20/17
Dec

Veterinarian’s perspective; Selenium; Equine flu; Tack & Gear: Winter coats

9/23/17 9/25/17 11/24/17

EQUUS Readership

Audience Reach: 428,737
ABC Print Circulation: 104,929
Web Traffic & E-Newsletter: 103,306
Social Media: 220,028

Horse Care
• Care for an average of 7 horses each
• 98% Make purchasing decisions regarding horse health and feed products.
• 94% Usually care for their own horses
• 91% Feed supplements for various reasons
• 25% Earn all or part of income through
horses

Horse Management
• 99% Of EQUUS households own horses
• 87% Own their own home
• 67% Keep horses on their own property
• 71 % Own/lease a horse trailer
• 76% Own/lease a vehicle for pulling a horse trailer

Horse Activities
• 58% Compete (Avg 4 events per year)
• 53% Ride Western or mostly Western
• 34% Ride English or mostly English
• 58% Attend clinics or Seminars
• 75% Trail ride
• 48% Ride at the Advanced or Professional level

Ad Specifications

Printing Specifications

  • Printing: Web Offset
  • Safety Area: .25”
  • Final Trim Size: 7.875” Width x 10.5” Height
  • Bleed Size: 8.125” Width x 10.75” Height
  • Bleed Spread Size: 16” Width x 10.75” Height
  • Binding: Perfect Bind
  • Press Dot Gain: Perfect Bind

Display Advertisements

  • 2 Page Spread – 15.25” W x 10” H (live) / 15.75” W x 10.5” H (trim) /
    16” W x 10.75” H (bleed)
  • 1 Full Page – 7.375” W x 10” H (live) / 7.875” W x 10.5” H (trim) /
    8.125” W x 10.75” H (bleed)
  • 2/3 Page Vertical – 4.625” W x 9.75” H
  • 1/2 Page Horizontal – 7” W x 4.75” H
  • 1/2 Page Digest* – 4.625” W x 7.25” H
  • 1/3 Page Horizontal – 4.625” W x 4.75” H
  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • 1/6 Page Horizontal – 4.625” W x 2.25” H
  • 1/6 Page Vertical – 2.25” W x 4.75” H

*The Trail Rider & Spin To Win Rodeo 1/2 Page Island configuration also available.

Market Place Advertisements

  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • Double 1/9 Page Horizontal – 4.625” W x 3.125” H
  • Double 1/9 Page Vertical – 2.25” W x 6.375” H
  • Single 1/9 Page – 2.25” W x 3.125” H

The Trail Rider and Spin to Win Rodeo ONLY

  • 1/2 Page Vertical – 3.4375” W x 9.75” H
  • 1/4 Page – 3.4375” W x 4.75” H

Advertisement Material Requirements

Production Ad Specifications

If needed, we can create your ad for you. A proof will be emailed to you for approval and sign off. We will provide two proofs before final approval.

  • For ads being created by the publisher, submit typed copy and basic ad layout.
  • Digital images provided must be saved as a .TIFF or .EPS file, CMYK, 300 dpi. Color will shift in files provided as RGB. A color proof must be provided from file for accuracy and reference.
  • Photograph prints are not recommended and the publisher cannot guarantee quality if provided.
  • Logos must be submitted as a PDF, all other file types are subject to review for reproduction quality.

Any ads or materials that do not follow these specifications are not guaranteed for reproduction.

Disclaimer: Publisher will review client’s digital ads. If additional work is necessary to ensure proper output of ad, additional production charges may apply. If delays occur due to missing or noncompatible resource of font file, late charges may apply.

Ads Provided as Digital File S
All digitally submitted ads should be saved as a PDF (for partial page ads) and a PDF/X-1a (for full page ads) and submitted on CD. Files must be saved as CMYK (not RGB), 300 dpi.

Ad Materials Checklist
File Format: (Adobe CS4), InDesign, Illustrator, or Photoshop saved as .TIF or .EPS.

  • Ad file set to correct dimensions.
  • All resource files included in the ad (logo, graphics and photo images).
  • All screen and printer fonts (no True Type fonts accepted).
  • For bleed ads please be sure to follow specifications listed allowing 1/8” beyond trim.
  • Full page ads: Safety area (text and images) on all ads must be 3/16” from the ad trim. Content not within this area may be subject to trim.

Printouts and Proofs

  • Printouts of ad and disk directory required.
  • We cannot accept a digital ad without a printout of the full advertisement.
  • SWOP certified proof created from the ad file provided.

Total area density should not exceed SWOP standard of 300%. If a SWOP proof is not available, one will be created for an additional $30 charge. This is required for all ads on press for accuracy of reproduction of color. There is no guarantee of color without a SWOP proof. All questions regarding materials, inserts, BRCs or other inquiries should be directed to:

Barbara Van Sickle
Group Production Director
Phone: (303) 625-1624
Email: bvansickle@aimmedia.com

Please upload Digital Files to our FTP site
Upon completion of upload to our FTP site, please contact production to inform us that your files are ready to download.

host: ftp4aim.com
username: equineads@ftp4aim.com
password: equine66

Send an email with the corresponding file name to one of the following email addresses after the upload is complete:

DressageTodayProduction@aimmedia.com
EQUUSProduction@aimmedia.com
HorseandRiderProduction@aimmedia.com
PracticalHorsemanProduction@aimmedia.com
InStrideProduction@aimmedia.com
EquiManagementProduction@aimmedia.com
EquiShopperProduction@aimmedia.com
DiscoverHorsesProduction@aimmedia.com
production@americancowboy.com

Please send Print Production /Art Materials to:
Equine Network
Production Department
Active Interest Media
2520 55th Street, Suite 210
Boulder, CO 80301
(303) 625-1600