EquiManagement Magazine

Circulation: 10,000+ veterinarians

EquiManagement magazine is mailed exclusively to all members of the American Association of Equine Practitioners and the American Association of Equine Veterinary Technicians four times each year, delivered with the award-winning EQUUS magazine. EquiManagement is the only equine veterinary business publication in the industry delivered to these influencers, thought leaders and business owners.

Veterinarians rely on EquiManagement’s unique business content that focuses on topics requested by veterinarians, including budgeting and finances, practice entrance and exit strategies, expenditures (including building), career/life balance, digital outreach, human resources and building business. These topics and much more are specifically tailored to help equine practitioners grow their businesses.

In a survey conducted by EquiManagement, with 80% of the respondents being equine veterinarians, 10% mixed practice vets who do equine, and 10% other (including equine educators/academia), 97% of respondents said they thought information/education about business topics is important to equine veterinarians and their support staffs. Also, 85% thought information about home/career balance was important to vets and their staffs.

Veterinarians also said they wanted business education delivered through a combination of print, digital and live presentations. EquiManagement is striving to meet these requests with the launch of the new EquiManagement.com website and partnering in live business education events for equine veterinarians and their staffs.

Advertising Rates

The Equine Network features multiple innovative advertising and marketing opportunities. To insure you will be well informed about all of these opportunities and also to insure you are able to secure the best advertising rates possible, please fill out the rate request form below and it will be submitted to one of our Associate Group Publishers for follow up.

Request Advertising Rates

2017 Editorial Calendar

Special Features Space Due Materials Due Mails
January/February 2017 Cover Story: Position Your Practice: Expand, Contract or Just Right?; The Value of Developing Partnerships; Leadership Matters; Survey Results: Biggest Problems in Practice; Communication Column: Tips for Honest, Pain-Free; Staff Interaction 11/2/16 11/4/16 1/3/17
March/April 2017 Special Report: AAEP Convention Business Coverage; AAEP Convention Ethics Focus; Building a Haul-In Clinic; Interviewing Tips: The Interviewer; Interviewing Tips: The Interviewee; Good Samaritan Acts; Excel Tips for Spreadsheets; Strategic Analysis and Planning Series: Introduction to Strategic Planning; Communication Column: Informed Consent  1/18/17 1/23/17 2/28/17
May/June 2017 Cover Story: Negotiate Like a Pro; Non-Verbal Communication; The Business of Wellness Programs; Veterinary Liability in Drug Testing; How to Use a Line of Credit; Strategic Analysis and Planning Series: Macro External Analysis; Communication Column: Generational Communication 3/22/17  3/27/17  5/2/17
July/August 2017 Cover Story: When Veterinarians Become Parents; Data-Driven Marketing; Sizing Rooms for Equine Hospitals; Veterinary Liability Insurance; Strategic Analysis and Planning Series: Competitive Environment; Communication Column: Forming Partnerships 5/24/17 5/29/17 8/1/17
September/October 2017 Cover Story: The Leaking Profit Margin; Internet Drug Sales; Conquer Stage Fright; Motivate Vets and Staff; Buying in Bulk; Hiring and Firing; Strategic Analysis and Planning Series: Competitor Environment; Communication Column: Conversations About Ethics 7/19/17 7/24/17 9/6/17
November/December 2017 Cover Story: When Veterinarians Become Parents; Data-Driven Marketing; Sizing Rooms for Equine Hospitals; Veterinary Liability Insurance; Strategic Analysis and Planning Series: Competitive Environment; Communication Column: Forming Partnerships 9/2/17 9/25/17 11/7/17
January/February 2018 Cover Story: Managing Inventory; Discounting: The Good, the Bad, and the Ugly; Activity-Based Costing; How Green Can You Be?; Strategic Analysis and Planning Series: Strategies for the Future; Employee Engagement Surveys; Communication Column: Training Clients to be “Good” Clients 11/15/17 11/20/17 1/2/18

EquiManagement Veterinarians

  • Reach more than 2 million horse owners through their work
  • Influence horse owners of all breeds and disciplines
  • Direct the purchasing power of their unique businesses

56% Male/44% Female

Work and live in the U.S., Canada and 64 countries worldwide.

Types of Equine Practice:

  • Performance: 29%
  • Pleasure/Farm: 28%
  • Reproduction: 12.8%
  • Racing 13.2%
  • Work/Ranch 2.9%
  • Other 7%

Ad Specifications

Printing Specifications

  • Printing: Web Offset
  • Safety Area: .25”
  • Final Trim Size: 7.875” Width x 10.5” Height
  • Bleed Size: 8.125” Width x 10.75” Height
  • Bleed Spread Size: 16” Width x 10.75” Height
  • Binding: Perfect Bind
  • Press Dot Gain: Perfect Bind

Display Advertisements

  • 2 Page Spread – 15.25” W x 10” H (live) / 15.75” W x 10.5” H (trim) /
    16” W x 10.75” H (bleed)
  • 1 Full Page – 7.375” W x 10” H (live) / 7.875” W x 10.5” H (trim) /
    8.125” W x 10.75” H (bleed)
  • 2/3 Page Vertical – 4.625” W x 9.75” H
  • 1/2 Page Horizontal – 7” W x 4.75” H
  • 1/2 Page Digest* – 4.625” W x 7.25” H
  • 1/3 Page Horizontal – 4.625” W x 4.75” H
  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • 1/6 Page Horizontal – 4.625” W x 2.25” H
  • 1/6 Page Vertical – 2.25” W x 4.75” H

*The Trail Rider & Spin To Win Rodeo 1/2 Page Island configuration also available.

Market Place Advertisements

  • 1/3 Page Vertical – 2.25” W x 9.75” H
  • Double 1/9 Page Horizontal – 4.625” W x 3.125” H
  • Double 1/9 Page Vertical – 2.25” W x 6.375” H
  • Single 1/9 Page – 2.25” W x 3.125” H

The Trail Rider and Spin to Win Rodeo ONLY

  • 1/2 Page Vertical – 3.4375” W x 9.75” H
  • 1/4 Page – 3.4375” W x 4.75” H

Advertisement Material Requirements

Production Ad Specifications

If needed, we can create your ad for you. A proof will be emailed to you for approval and sign off. We will provide two proofs before final approval.

  • For ads being created by the publisher, submit typed copy and basic ad layout.
  • Digital images provided must be saved as a .TIFF or .EPS file, CMYK, 300 dpi. Color will shift in files provided as RGB. A color proof must be provided from file for accuracy and reference.
  • Photograph prints are not recommended and the publisher cannot guarantee quality if provided.
  • Logos must be submitted as a PDF, all other file types are subject to review for reproduction quality.

Any ads or materials that do not follow these specifications are not guaranteed for reproduction.

Disclaimer: Publisher will review client’s digital ads. If additional work is necessary to ensure proper output of ad, additional production charges may apply. If delays occur due to missing or noncompatible resource of font file, late charges may apply.

Ads Provided as Digital File S
All digitally submitted ads should be saved as a PDF (for partial page ads) and a PDF/X-1a (for full page ads) and submitted on CD. Files must be saved as CMYK (not RGB), 300 dpi.

Ad Materials Checklist
File Format: (Adobe CS4), InDesign, Illustrator, or Photoshop saved as .TIF or .EPS.

  • Ad file set to correct dimensions.
  • All resource files included in the ad (logo, graphics and photo images).
  • All screen and printer fonts (no True Type fonts accepted).
  • For bleed ads please be sure to follow specifications listed allowing 1/8” beyond trim.
  • Full page ads: Safety area (text and images) on all ads must be 3/16” from the ad trim. Content not within this area may be subject to trim.

Printouts and Proofs

  • Printouts of ad and disk directory required.
  • We cannot accept a digital ad without a printout of the full advertisement.
  • SWOP certified proof created from the ad file provided.

Total area density should not exceed SWOP standard of 300%. If a SWOP proof is not available, one will be created for an additional $30 charge. This is required for all ads on press for accuracy of reproduction of color. There is no guarantee of color without a SWOP proof. All questions regarding materials, inserts, BRCs or other inquiries should be directed to:

Barbara Van Sickle
Group Production Director
Phone: (303) 625-1624
Email: bvansickle@aimmedia.com

Please upload Digital Files to our FTP site
Upon completion of upload to our FTP site, please contact production to inform us that your files are ready to download.

host: ftp4aim.com
username: equineads@ftp4aim.com
password: equine66

Send an email with the corresponding file name to one of the following email addresses after the upload is complete:

DressageTodayProduction@aimmedia.com
EQUUSProduction@aimmedia.com
HorseandRiderProduction@aimmedia.com
PracticalHorsemanProduction@aimmedia.com
InStrideProduction@aimmedia.com
EquiManagementProduction@aimmedia.com
EquiShopperProduction@aimmedia.com
DiscoverHorsesProduction@aimmedia.com
production@americancowboy.com

Please send Print Production /Art Materials to:
Equine Network
Production Department
Active Interest Media
2520 55th Street, Suite 210
Boulder, CO 80301
(303) 625-1600