Dressage Today Magazine
Riders Who Spare No Expense
Total circulation (print & digital): 32,000
Dressage Today readers are affluent, educated, goal-oriented women who are passionate about their sport and uncompromising when caring for their horses. Willing to spend what it takes to enrich the lives and performance of their equine partners, readers turn to our magazine to learn about the latest trends and products. They count on the in-depth training articles from the world’s most respected authorities, delivered each month with the same confidence and clarity as a perfect halt at X.
“Dressage Today brings the world of dressage to riders and trainers at every level.”
The Equine Network features multiple innovative advertising and marketing opportunities. To insure you will be well informed about all of these opportunities and also to insure you are able to secure the best advertising rates possible, please fill out the rate request form below and it will be submitted to one of our Associate Group Publishers for follow up.
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2017 Issue Schedule & Editorial Calendar
In addition to at least two in-depth dressage-training features each month, we will also include the following:
Cross-Training Issue: Find Your Fit—Cross-Training for Enhanced Performance with Florida-based trainer Nicholas Fyffe; Expert tips on how to get your dressage horse back into work after winter; Young Horses, Part 1: Bringing Up Baby—advice from top breeders and young-horse trainers. EXTRA Distribution at Global Dressage Festival
Sport-Horse Health Issue: Exploring Alternative Therapies—KT Tape for riders and EquiTape for Horses, acupuncture, magnetic therapy, chiropractic and more. Young Horses, Part 2: U.S. Young Horse Coach Christine Traurig talks about bringing along 3- and 4-year-olds; EXTRA Distribution at Global Dressage Festival
Special German Training/World Cup Issue: Ingrid Klimke’s training tips; A Day In the Life of Three German Trainers—Ingrid Klimke, Hubertus Schmidt and Helen Langehanenberg; A first-hand look at dressage in Germany from Dressage Today Managing Editor’s month-long trip. 2017 World Cup Preview—a look at who’s who in Omaha.Young Horses, Part 3: U.S. Young Horse Coach Christine Traurig on 5- and 6-year-olds; EXTRA Distribution at Global Dressage Festival and the 2017 World Cup in Omaha
Horse Show Focus: Understanding the Double Bridle; A Look at what’s trending in the show ring; Dressage Horse Health: The do’s and don’t of immunizations
Tack: Exploring changes in dressage bridles and saddles; Dressage Horse Health: Conquering Allergies—How to define and treat allergies plaguing your dressage horse
International Focus: Jessica Werndl on holistic training; Dressage in Unexpected Places—a look at how riders train in remote areas of the country
Summer Health: Showing in extreme temperatures; Hot-weather tips
The Baroque Issue: The Baroque Horse Photo Gallery; Training Baroque Breeds
Dressage at Devon: A look at what’s new at the iconic show; Knowing when it’s time to find a new horse. EXTRA Distribution at 2017 Dressage at Devon
Cold-Weather Riding: What cold-weather gear is best for the dressage horse and rider; EXTRA Distribution at 2017 Dressage at Devon
Young Rider/Holiday Focus: Becoming a Dressage Professional, Part 1; Holiday gifts
Collegiate Focus: Becoming a Dressage Professional, Part 2; The Ideal IDA Rider/Team
Dressage Today Readership
Audience Reach: 183,757
Total Circulation (Print & Digital): 32,000
E-Newsletter Traffic: 16,932
Social Media: 114,000
• 83% use alternative therapies, from chiropractic to stem cell
• 78% clip their horses
• 46% own barns
• 95% make purchasing decisions for feed and health products
• 48% have equine insurance
• 92% own horses 3+ horses
• 65% own a truck and horse trailer
Loyal devotees of the brand
• 91% say they trust the articles
• 92% readers say the ads and content affect their buying decisions
• 83% say it’s a “must read”
• 79% feel DT has an above average influence among horse people
Earn enough to enjoy their horses
• 93% female
• Average household income is $107,640
• 87% own homes with an average of 19 acres
Willing to spend money
• 75% bought saddles and accessories within
the last 12 months
• 81% have purchased show apparel
• 71% spent money on boots within the last year
• Helmets were purchased by 50% of DT readers
during the 12 months
• 62% say they enjoy equestrian fashion beyond the barn
• 50% regularly buy equine-related jewelry and gifts
- Printing: Web Offset
- Safety Area: .25”
- Final Trim Size: 7.875” Width x 10.5” Height
- Bleed Size: 8.125” Width x 10.75” Height
- Bleed Spread Size: 16” Width x 10.75” Height
- Binding: Perfect Bind
- Press Dot Gain: Perfect Bind
- 2 Page Spread – 15.25” W x 10” H (live) / 15.75” W x 10.5” H (trim) /
16” W x 10.75” H (bleed)
- 1 Full Page – 7.375” W x 10” H (live) / 7.875” W x 10.5” H (trim) /
8.125” W x 10.75” H (bleed)
- 2/3 Page Vertical – 4.625” W x 9.75” H
- 1/2 Page Horizontal – 7” W x 4.75” H
- 1/2 Page Digest* – 4.625” W x 7.25” H
- 1/3 Page Horizontal – 4.625” W x 4.75” H
- 1/3 Page Vertical – 2.25” W x 9.75” H
- 1/6 Page Horizontal – 4.625” W x 2.25” H
- 1/6 Page Vertical – 2.25” W x 4.75” H
*The Trail Rider & Spin To Win Rodeo 1/2 Page Island configuration also available.
Market Place Advertisements
- 1/3 Page Vertical – 2.25” W x 9.75” H
- Double 1/9 Page Horizontal – 4.625” W x 3.125” H
- Double 1/9 Page Vertical – 2.25” W x 6.375” H
- Single 1/9 Page – 2.25” W x 3.125” H
The Trail Rider and Spin to Win Rodeo ONLY
- 1/2 Page Vertical – 3.4375” W x 9.75” H
- 1/4 Page – 3.4375” W x 4.75” H
Advertisement Material Requirements
Production Ad Specifications
If needed, we can create your ad for you. A proof will be emailed to you for approval and sign off. We will provide two proofs before final approval.
- For ads being created by the publisher, submit typed copy and basic ad layout.
- Digital images provided must be saved as a .TIFF or .EPS file, CMYK, 300 dpi. Color will shift in files provided as RGB. A color proof must be provided from file for accuracy and reference.
- Photograph prints are not recommended and the publisher cannot guarantee quality if provided.
- Logos must be submitted as a PDF, all other file types are subject to review for reproduction quality.
Any ads or materials that do not follow these specifications are not guaranteed for reproduction.
Disclaimer: Publisher will review client’s digital ads. If additional work is necessary to ensure proper output of ad, additional production charges may apply. If delays occur due to missing or noncompatible resource of font file, late charges may apply.
Ads Provided as Digital File S
All digitally submitted ads should be saved as a PDF (for partial page ads) and a PDF/X-1a (for full page ads) and submitted on CD. Files must be saved as CMYK (not RGB), 300 dpi.
Ad Materials Checklist
File Format: (Adobe CS4), InDesign, Illustrator, or Photoshop saved as .TIF or .EPS.
- Ad file set to correct dimensions.
- All resource files included in the ad (logo, graphics and photo images).
- All screen and printer fonts (no True Type fonts accepted).
- For bleed ads please be sure to follow specifications listed allowing 1/8” beyond trim.
- Full page ads: Safety area (text and images) on all ads must be 3/16” from the ad trim. Content not within this area may be subject to trim.
Printouts and Proofs
- Printouts of ad and disk directory required.
- We cannot accept a digital ad without a printout of the full advertisement.
- SWOP certified proof created from the ad file provided.
Total area density should not exceed SWOP standard of 300%. If a SWOP proof is not available, one will be created for an additional $30 charge. This is required for all ads on press for accuracy of reproduction of color. There is no guarantee of color without a SWOP proof. All questions regarding materials, inserts, BRCs or other inquiries should be directed to:
Barbara Van Sickle
Group Production Director
Phone: (303) 625-1624
Please upload Digital Files to our FTP site
Upon completion of upload to our FTP site, please contact production to inform us that your files are ready to download.
Send an email with the corresponding file name to one of the following email addresses after the upload is complete:
Please send Print Production /Art Materials to:
Active Interest Media
2520 55th Street, Suite 210
Boulder, CO 80301