The online source for content about Western lifestyle, travel, people and gear and the home to a thriving, growing online community of cowboy aficionados seeking to outfit and express their Western passion.

Introducing Charter Sponsorships:
Reach 120,000 West-loving people who log onto each month.

Ride with a select posse of marketing partners – only 15 slots available – that connects with an active, affluent audience on a quest for all things Western through this new advertising platform. Charter Sponsorship includes:

  • 40,000 guaranteed monthly ad impressions at a CPM of only $15
  • The exclusivity of only 15 sponsors each month
  • One Charter Sponsor gear feature on
  • The opportunity to provide products for an online sweepstakes
  • Multiple, dynamic exposure: Your banners rotate across each web page’s three ad positions and throughout the site.

Advertising Specifications


Creative Dimensions (in pixels) Max File Size Creative Formats Accepted Max Loops Lead Time (days)
728×90 Banner 40K .gif, .jpeg or any rich media supported by DFP5 Unlimited 3
160×600 Tower 40K .gif, .jpeg or any rich media supported by DFP5 Unlimited 3
Square Ad (250×250 or 300×250) 40K .gif, .jpeg or any rich media supported by DFP5 Unlimited 3
728×90 Newsletter Banner 35K .gif or .jpeg only Unlimited 7
160×600 Newsletter Tower 35K .gif or .jpeg only Unlimited 7
Newsletter Text Ad 300 chars Text only - 7
Category Sponsorship – 120 x 48 button ad
– 40K max file size
– .gif, .jpg or rich media (DFP5)
– URL (for click through)
Email Blast – Width: 525 pixels
– File Size: 80K max
– Subject: 50 chars
– URLs (for click through)
– Text version cannot contain any html tags
Featured Offers (homepage) 125 chars Text, URL - 4

PLEASE NOTE: All flash ads must have an invisible button in the ad with this clickTag code attached to the button:

on (release) {
getURL(clickTAG, “_blank”);

Banner Ad Design

If you need assistance in developing your online ads, can refer you to a reliable web designer to create your online advertisements. Contact for more information.

Ad Banner Specs

For all flash files (.swf), please contact the traffic team five days in advance so that a click tracker can be generated and embedded in the flash file before implementation.

In addition, please provide a .gif file as a backup for all flash creatives. Please ensure that all flash files contain the following click properties: target= “_blank”

For all pop-unders, maximum frequency of one per day, per user.

For all top layer technology (supersticials, eyeblasters, pop-ups, pop-unders etc.), a “Close” button or equivalent is mandatory.

For complete digital ad specifications and file preparation guidelines, please visit our website:

In lieu of a PDF/X-1a file, Source Interlink Media will accept a PDF file created according to the instructions at We also accept .eps files from Illustrator 8.0+ and Photoshop 6.0+.
All files submitted for an ad will be pre-flighted for completeness and correct format upon arrival. Source Interlink Media is only responsible for the accurate output of the digital ad submitted. We cannot be responsible for correcting bad scans, copy fitting, typos, etc.